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Palmolive has shown how efficacy sustainability can work with the relaunch of new Palmolive Ultra dish soap, in bottles that are now made from 100 percent post-consumer recycled (PCR) plastic. This will divert 5200 tons of plastics per year out of the landfills in the USA and Canada. This makes Palmolive the biggest dish soap brand in the whole of North America in order to transition to 100 percent PCR bottles.

This effort will eliminate new plastic waste as part of commitments to deliver homecare solution that is both tough on grease as well as gentle on the planet. Along 100% PCR bottle, Palmolive Ultra dish soap comes with 100 percent biodegradable cleaning ingredients while maintaining grease cutting performance. 

Palmolive is made at Colgate-Palmolive facility in Cambridge, Ohio which has gained TRUE Zero Waste certification from the eminent Green Business Certification (GBCI ┬« ).3 The new PCR Ultra bottle features label which highlight use of recycled plastic, ingredient transparency and a How2Recycle┬« logo. This communicates recycling instructions so that people can recycle bottles at home and stimulate circular economy. 

“At Colgate-Palmolive, we will create healthier, sustainable future for all. We are proud that it has become largest dish soap brand to move to bottles made with 100% recycled plastic,” says General Manager, Home Care, Colgate-Palmolive North America, Kevin Jordan-Deen. “This is milestone in journey to help households adapt more sustainable habits, ultimately leading to bigger global impact.”

The transition will contribute to Colgate-Palmolive’s commitment to design as well as deliver zero plastic waste solutions including eliminating one-third of New Plastics by the year 2025. The commitment will help pave way for industry recognition from the Fast Company’s 2021 Most Innovative Companies List, together with Fortune’s 2020 Change the World List. 

Colgate-Palmolive is reimagining a healthier future for people, pets and planet. Focused on Personal Care, Oral Care, Home Care and Pet Nutrition, it sells products in 200 countries under brands like Palmolive, Colgate, elmex, meridol, hello, Sorriso, EltaMD, Tom’s of Maine, Filorga, PCA Skin, Protex, Irish Spring, Sanex, Speed Stick, Ajax, Fabuloso, Axion, Soupline and Suavitel. The Company has been recognized for leadership and innovation in environmental sustainability and community wellbeing including achievements in reducing waste, saving water, promoting recyclability, and children’s oral health through its program, which reached one billion children since the year 1991.

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