Television star Chahatt Khanna, best known for her impactful roles in Bade Achhe Lagte Hain and Qubool Hai, has taken a bold step beyond the screen—into the world of fashion and entrepreneurship. The actress has launched Ammarzo, a premium sleepwear brand that aims to redefine how Indian women perceive comfort and elegance at home.
Speaking about her vision, Chahatt shared, “Sleepwear in India has often been purely functional. I wanted to bring that international flair—something sensual, luxurious, yet completely wearable for Indian women.”
With Ammarzo, Chahatt isn’t just selling clothes; she’s offering an experience. The brand combines soft, breathable fabrics like cotton, modal, and silk blends with delicate lace details and modern silhouettes. From romantic nightgowns to chic pajama sets, each piece is thoughtfully crafted to make women feel confident, comfortable, and beautiful.
Drawing from her own experience as a working woman and mother, Chahatt brings authenticity to every element of the brand. She added, “Luxury isn’t always about labels or price. It’s about how something makes you feel at the end of a long day. I want women to feel pampered and celebrated in their own skin.”
Ammarzo is launching with a curated line of sleepwear and accessories that blend style with soul. The brand’s ethos goes beyond fashion—it champions self-love, comfort, and the idea that winding down at home can be as glamorous as dressing up to go out.
With this launch, Chahatt Khanna is not only expanding her creative horizons but also starting a new chapter as a businesswoman. Ammarzo is more than a label—it’s a movement inviting women to make their nightly routine feel like a ritual of beauty and self-care.
In her own words, “The most luxurious nights begin with what you wear in bed.”
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