By Pritika Singh, Reporter, Greenubuntu
The key to sustainability in clothing and fashion is basically choosing clothes that have a good impact on the environment and also make for great fashion choices. So, why not choose clothes which are friendly to the environment! Actually, the clothes that ‘STAND OUT’. To create a sustainable and green wardrobe, you need clothes that take you closer to the environment. So, here are some choices that can be selected for this kind of a wardrobe but before that I would like to share a short story with you which is the inspiration for this piece. Sometime back, I wanted a good brand of clothing which suited me and also gave me a sustainable attire, so I chose brands that upgraded my wardrobe. So, here’s what I chose:
DOODLAGE
This brand is mainly focussing on sustainable and ethical garments which consist of or are made by upcycling left-over fabrics. These can make your clothing useful as these can be made from discarded fabrics. The one thing that I noticed is that it is a blend of natural fibres and organic materials that are: cotton, corn, banana fibres, etc. I will preferably choose this brand as the left-overs are usable to make bags and home furnishings. The wastage is minimal and there is a procedure which includes the raw materials to be used and procured.
NO NASTIES
Every brand does not need a story to tell, so here is where I directly jump into telling you about the brand. If you want anything purely organic, this is a brand which can be and is used for organic materials. It’s a 100 % organic guarantee with ever-lasting clothing. The best thing about this is it is has a nice and neutral shade collection that includes- minimalist, nature inspired prints and fresh silhouettes. If there is a fair trading, these can up the market making use of organic cotton.
UPASANA
Hazards and environmental discomforts are a threat to sustainability and ruin nature. So, this brand will give you a sense of safety and belongingness as well as well as a feeling for the environment. These were basically designed for real-world issues and aiding people to survive in those troubles. This brand also includes the use of organic materials.
SUTA
A brand is made with a cause and it diverts itself in making a particular segment of garment. Here there is a segment which entails sarees and blouses that made up of cotton and silk which are eco-friendly and result in giving a great outcome in the making of sarees. The fabrics include: Jamdani weave, Mulmul, Malkesh, Banarasi, etc.
MAATI BY NEHA KABRA
Packaging without plastic and not only eco-friendly but also skin-friendly and size inclusive brand. This brand does not only use natural raw materials but also upcycles yarn and is working with local craftsmen which work all around the world.
DRESSFOLK
Handwoven fabrics are sometimes perfect as they improvise and make clothes and branding a great position in the market. So, Dressfolk makes clothes or are a brand that produces clothes which are made by hand or are certified as organic fabrics like Jamdani, Chanderi silk, Mulmul, linens, organic cottons and bamboo. These produce both categories of products including Indiand and Western wear. Also a fact to be known is that it works with 250 weavers and 40 artisans by paying fair prices.
OKHAI
Rural areas in India are not enough focussed in the case of fabrics or clothing. So, you need to make products which manifest culture and heritage through craft designs using traditional skills. This brand spreads awareness about the traditional crafts of the region.
THE INDIAN ETHNIC CO
Nowadays, social media has become a platform for everyone. So, one of the major platforms like Instagram was one of the most important platform for this brand for promotion. But now this brand has been established all over the country as an ethnic brand.
ETHICUS
Ethicus is a major blend of hand block printing, hand screen printing, hand painting or hand embroidery using traditional skills. This is the brand in these 10 brands which carries a tag with the name and picture of the weaver who made it and with the number of the days they took to finish the final product, writing the tag being the rarest point about the brand.
ECO-TASAR
These artisanal textiles use natural fibres like Tasar silk, linen, cotton and wool to make a product of this brand. They have styles that look and make an exquisite variety of clothes that make the livelihood of tribal producers of silk cocoons, women yarn makers, weavers and artisans.
At last, I would wrap up this, by saying that these clothes are a clear representation of your world view. I would also urge consumers to buy, if only to support the local economy and workers so that these weavers get a better livelihood.
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